Case study · Christmas 2011

PayPal

Relations Group ran a broadcast PR campaign for PayPal around Christmas 2011. A radio day of interviews put their spokesperson on air, securing 14 items of radio coverage with a combined audience of 4.0 million. Highlights included Sky News Radio, BBC Radio Norfolk and BBC Radio Humberside.

Part of Christmas on air →
14Items of coverage
4.0 millionCombined reach
1h 08mTime on air

Coverage highlights

The story

PayPal, Christmas 2011

The aim
PayPal wanted to position PayPal as the leading voice on online security when shopping at Christmas and offer advice to online shoppers.
The message
More people than ever are shopping online at Christmas, but many still skip basic safety steps, so PayPal put together simple tips to help shoppers stay safe.
The angle
New research found 2.5 million Britons still take no precautions when shopping online, with 52% never checking for the padlock sign and one in five using the same password on several sites. Shoppers planned to spend an average of £245 online at Christmas.
On air
A digital payments specialist from PayPal
The result
14 items of coverage reaching 4.0 million, including Sky News Radio, BBC Radio Norfolk, BBC Radio Humberside.
Budget £2,500Delivered £5,125Above budget 105%On air 1h 08m

About Christmas

Christmas Day falls on 25 December and marks the Christian celebration of the birth of Jesus. It is a bank holiday across the UK and the peak of the year for retail, food and family stories. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.

Planning Christmas for 2026?

Christmas Day next falls on Friday 25 December 2026. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.

Book a call with the team