Case study · Christmas 2010

Ultra Chloraseptic

Relations Group ran a broadcast PR campaign for Ultra Chloraseptic around Christmas 2010. A radio day of interviews put their spokesperson on air, securing 19 items of radio coverage with a combined audience of 3.9 million. Highlights included Sky News Radio.

Part of Christmas on air →
19Items of coverage
3.9 millionCombined reach
2h 03mTime on air

Coverage highlights

The story

Ultra Chloraseptic, Christmas 2010

The aim
Ultra Chloraseptic wanted to raise awareness of the 17 December 'day of sore throats' and position Ultra Chloraseptic as the leading anaesthetic throat spray.
The message
Sore throats peak when people crowd into warm, busy shops before Christmas. Ultra Chloraseptic's numbing spray goes straight to the site of pain for relief in seconds.
The angle
New research named 17 December the 'day of sore throats', with around 6 million people in the UK affected. Doctors linked it to last-minute Christmas shopping, as crowds in busy shopping centres spread germs.
On air
A GP and author with a specialist interest in coughs, colds and flu
The result
19 items of coverage reaching 3.9 million, including Sky News Radio.
Budget £2,500Delivered £3,775Above budget 51%On air 2h 03m

About Christmas

Christmas Day falls on 25 December and marks the Christian celebration of the birth of Jesus. It is a bank holiday across the UK and the peak of the year for retail, food and family stories. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.

Planning Christmas for 2026?

Christmas Day next falls on Friday 25 December 2026. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.

Book a call with the team