Case study · Christmas 2010

Norton

Relations Group ran a broadcast PR campaign for Norton around Christmas 2010. A radio day of interviews put their spokesperson on air, securing 21 items of radio coverage with a combined audience of 1.6 million. Highlights included 97.4 Cool FM and Downtown Radio.

Part of Christmas on air →
21Items of coverage
1.6 millionCombined reach
2h 07mTime on air

Coverage highlights

The story

Norton, Christmas 2010

The aim
Norton wanted to position itself as the trusted expert voice on avoiding cybercrime when shopping online at Christmas.
The message
British shoppers planned to spend billions online at Christmas, but security worries could cost e-retailers sales unless they build trust. Retailers should strengthen website security and shoppers should take precautions.
The angle
New research suggested £7.4 billion would be spent online this Christmas, with nearly one in five shoppers expecting to buy more than last year, yet nearly one in five held back by fears of identity theft and fraud.
The result
21 items of coverage reaching 1.6 million, including 97.4 Cool FM, Downtown Radio.
Budget £2,500Delivered £3,175Above budget 27%On air 2h 07m

About Christmas

Christmas Day falls on 25 December and marks the Christian celebration of the birth of Jesus. It is a bank holiday across the UK and the peak of the year for retail, food and family stories. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.

Planning Christmas for 2026?

Christmas Day next falls on Friday 25 December 2026. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.

Book a call with the team