Case study · Christmas 2009

Lips: Number One Hits for Xbox 360

Relations Group ran a broadcast PR campaign for Lips: Number One Hits for Xbox 360 around Christmas 2009. A radio day of interviews put their spokesperson on air, securing 24 items of radio coverage with a combined audience of 5.5 million. Highlights included Sky News Radio, BBC Radio Ulster and BBC Radio Newcastle.

Part of Christmas on air →

24Items of coverage

5.5 millionCombined reach

2h 24mTime on air

Coverage highlights

Sky News RadioNational news network
BBC Radio UlsterBBC radio
BBC Radio NewcastleBBC radio
BBC Radio DevonBBC radio
BBC Radio KentBBC radio
Downtown RadioCommercial radio
BBC Radio EssexBBC radio
BBC Radio LeedsBBC radio
BBC Radio BristolBBC radio
102.5 FM Radio PembrokeshireCommercial radio
Central FMCommercial radio
Radio Mansfield 103.2Commercial radio
97.1 Radio CarmarthenshireCommercial radio
Bridge FMCommercial radio

The story

Lips: Number One Hits for Xbox 360, Christmas 2009

The aim: Lips: Number One Hits for Xbox 360 wanted to raise awareness of Lips: Number One Hits and position it as the perfect Christmas game for friends and family.
The message: Celebrate Christmas in singing style with a game featuring popular tracks from different genres and generations that have reached number one in the charts.
The angle: Stations were pitched the game as a Christmas entertainment idea, tied to the popularity of TV talent and dance shows, with Strictly Come Dancing drawing almost 9 to 10 million viewers a week.
The result: 24 items of coverage reaching 5.5 million, including Sky News Radio, BBC Radio Ulster, BBC Radio Newcastle, BBC Radio Devon.

Budget £5,000Delivered £7,050Above budget 41%On air 2h 24m

About Christmas

Christmas Day falls on 25 December and marks the Christian celebration of the birth of Jesus. It is a bank holiday across the UK and the peak of the year for retail, food and family stories. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.

Planning Christmas for 2026?

Christmas Day next falls on Friday 25 December 2026. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.

Book a call with the team