Case study · Christmas 2008

Stella Artois

Relations Group ran a broadcast PR campaign for Stella Artois around Christmas 2008. A radio day of interviews put their spokesperson on air, securing 20 items of radio coverage with a combined audience of 6.4 million. Highlights included Kerrang! 105.2, BBC Radio Essex and Downtown Radio.

Part of Christmas on air →
20Items of coverage
6.4 millionCombined reach
1h 17mTime on air

Coverage highlights

The story

Stella Artois, Christmas 2008

The aim
Stella Artois wanted to encourage people to make plans to get home safe this party season and reinforce its promotion of responsible drinking.
The message
Stella Artois encourages people to plan a safe journey home and to drink responsibly during the festive period, through its Get Home Safe campaign.
The angle
Stella Artois urged people to plan a safe journey home after a night out this party season, through its Get Home Safe campaign and with a focus on responsible drinking.
The result
20 items of coverage reaching 6.4 million, including Kerrang! 105.2, BBC Radio Essex, Downtown Radio.
Budget £2,000Delivered £4,975Above budget 149%On air 1h 17m

About Christmas

Christmas Day falls on 25 December and marks the Christian celebration of the birth of Jesus. It is a bank holiday across the UK and the peak of the year for retail, food and family stories. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.

Planning Christmas for 2026?

Christmas Day next falls on Friday 25 December 2026. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.

Book a call with the team