Case study · Summer 2026

TalkingParents

Relations Group ran a broadcast PR campaign for TalkingParents around Summer 2026. A radio day of interviews put their spokesperson on air, securing 12 items of radio coverage with a combined audience of 2.4 million. Highlights included Greatest Hits Radio East Midlands, BBC Radio Newcastle and Hits Radio East Midlands.

Part of Summer on air →
12Items of coverage
2.4 millionCombined reach
1h 31mTime on air

Coverage highlights

Listen
BBC Radio Lincolnshire · 6m 50s
0:00 / 6m 50s

The story

TalkingParents, Summer 2026

The aim
TalkingParents wanted to position itself as a credible expert voice on co-parenting communication and reducing conflict.
The message
The summer holidays are the toughest time for separated families. Clear, structured communication and early planning are key to reducing disputes and keeping families out of court.
The angle
New research found almost 4 in 5 (78%) co-parents clash with their child's other parent over the summer holidays, 1 in 5 have used a mediator and 9% have started or threatened legal action. 38% said a shared, structured calendar would reduce conflict.
On air
A family law specialist with over 25 years in the sector
The result
12 items of coverage reaching 2.4 million, including Greatest Hits Radio East Midlands, BBC Radio Newcastle, Hits Radio East Midlands, BBC Radio Lincolnshire.
Budget £7,000Delivered £7,350Above budget 5%On air 1h 31mServices interviews, research, social media kit

What the budget bought

£7,000
£7,350
£25,939
£77,817
11:1return on investment: PR value is 11 times the campaign budget

Coverage delivered is the value of the items at the Relations Group rate card. AVE is what the same airtime would cost as advertising. PR value is three times the AVE. ROI is PR value divided by the campaign budget.

About Summer

Summer is a major broadcast moment built around the school summer holidays, days out, travel, hot weather and outdoor living. In England and Wales schools usually break up in late July, while in Scotland and Northern Ireland they break up in late June. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.

Planning Summer for 2027?

The school summer holidays next run from late July to early September 2027 in England and Wales, and from late June in Scotland and Northern Ireland. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.

Book a call with the team