Case study · Summer 2025

Kleine Zalze

Relations Group ran a broadcast PR campaign for Kleine Zalze around Summer 2025. A radio day of interviews put their spokesperson on air, securing 9 items of radio coverage with a combined audience of 1.3 million. Highlights included BBC Radio Stoke, BBC Radio Nottingham and BBC Radio Derby.

Part of Summer on air →
9Items of coverage
1.3 millionCombined reach
58m 39sTime on air

Coverage highlights

Listen
BBC Radio Stoke · 7m 30s
0:00 / 7m 30s
BBC Radio Nottingham · 7m 30s
0:00 / 7m 30s
BBC Radio Derby · 7m 30s
0:00 / 7m 30s

The story

Kleine Zalze, Summer 2025

The aim
Kleine Zalze wanted to be seen as the go-to wine experts and help audiences make confident choices for their summer celebrations.
The angle
New Kleine Zalze research of 2,049 UK adults finds half of Brits cannot tell if a wine is good, yet 38% drink more wine at barbecues than at other gatherings. It reveals the nation's BBQ wine personalities, led by the Crowd-Pleaser, and wine crimes such as 1 in 4 drinking wine from a mug.
On air
Kleine Zalze's winemaker and cellar master
The result
9 items of coverage reaching 1.3 million, including BBC Radio Stoke, BBC Radio Nottingham, BBC Radio Derby, BBC Radio Coventry and Warwickshire.
Budget £3,000Delivered £6,300Above budget 110%On air 58m 39sServices interviews, research, spectrogram

What the budget bought

£3,000
£6,300
£9,435
£28,305
9:1return on investment: PR value is 9 times the campaign budget

Coverage delivered is the value of the items at the Relations Group rate card. AVE is what the same airtime would cost as advertising. PR value is three times the AVE. ROI is PR value divided by the campaign budget.

About Summer

Summer is a major broadcast moment built around the school summer holidays, days out, travel, hot weather and outdoor living. In England and Wales schools usually break up in late July, while in Scotland and Northern Ireland they break up in late June. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.

Planning Summer for 2027?

The school summer holidays next run from late July to early September 2027 in England and Wales, and from late June in Scotland and Northern Ireland. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.

Book a call with the team