Case study · World Hearing Day 2023

Sennheiser

Sennheiser wanted to raise awareness of the brand’s newly launched headphones that provide enhanced speech pick-up.

Part of World Hearing Day on air →
15Items of coverage
5.0 millionCombined reach
1h 21mTime on air
15Distinct outlets

Coverage highlights

Listen
Sky News TV · 3m 58s
Radio Essex · 4m 43s
0:00 / 4m 43s
Radio News Hub · 7m 45s
0:00 / 7m 45s

The story

Sennheiser, World Hearing Day 2023

The aim
Sennheiser wanted to raise awareness of the brand’s newly launched headphones that provide enhanced speech pick-up.
The message
The new headphones from Sennheiser enhance speech pick-up for people who struggle to understand conversations in noisy social environments, such as busy restaurants. These innovative headphones are discreet earbuds which are directional,…
The angle
New research from Sonova and Sennheiser found over a third (36%) of 45 to 70 year olds struggle to hear conversations in loud places such as a busy restaurant, and a third admit pretending they have heard what someone said. Wearing a hearing aid carries three times the stigma of wearing glasses.
On air
A hearing and MedTech expert from Sonova
The result
15 items of coverage reaching 5.0 million, including Sky News TV, Radio News Hub, Radio Essex.
Budget £10,000Delivered £10,100Above budget 1%On air 1h 21mServices interviews, infographics, spectrogram

What the budget bought

£10,000
£10,100
£27,108
£81,325
8:1return on investment: PR value is 8 times the campaign budget

Coverage delivered is the value of the items at the Relations Group rate card. AVE is what the same airtime would cost as advertising. PR value is three times the AVE. ROI is PR value divided by the campaign budget.

Planning World Hearing Day for 2027?

World Hearing Day next falls on 3 March 2027. Talk to the team about getting your spokesperson on air.

Book a call with the team