National Epilepsy Week is one of the awareness days brands use to get on radio and TV. Relations Group has run 2 broadcast PR campaigns for it, for Epilepsy Action and Epilepsy Action. The coverage ran to 46 broadcast items, heard by a combined audience of 7.0 million. Coverage included Sky News Radio, BBC Radio Leeds, BBC Radio Sheffield, BBC Radio Kent and more. Every campaign met or beat its coverage budget.
46Items of coverage
7.0 millionCombined reach
4h 27mTime on air
43Distinct outlets
Coverage highlights
Sky News RadioNational news network
BBC Radio LeedsBBC radio
BBC Radio SheffieldBBC radio
BBC Radio KentBBC radio
BBC Radio SolentBBC radio
BBC Radio TeesBBC radio
The campaigns
Epilepsy Action, National Epilepsy Week
The aim
Epilepsy Action wanted to raise awareness of the lack of support for pupils with epilepsy and encourage schools to take positive steps to help.
The message
Around one in 220 children and young people in the UK have epilepsy. Epilepsy Action wants every pupil properly supported to achieve their potential, with schools working alongside children and parents and having clear procedures in place.
The angle
New research for National Epilepsy Week found 40% of teachers believe pupils with epilepsy are not achieving in line with their peers. Almost a third did not know pupils can have extra exam time, and 66% of parents doubted their school was doing all it could.
On air
A consultant clinical neuropsychologist and the charity's education officer
The result
18 items of coverage reaching 2.5 million, including BBC Radio Solent, BBC Radio Tees.
Epilepsy Action wanted to raise awareness of the charity and National Epilepsy Week, and explain this year's focus on teenagers.
The message
Teenagers with epilepsy can live a perfectly normal life, from going out to doing well at school, without feeling restricted or isolated. The charity represents an estimated 456,000 people with epilepsy in the UK.
The angle
New research for National Epilepsy Week found 57% of 12 to 20 year olds with epilepsy worry what people think if they tell them, and 52% feel it leaves them out of social activities. 42% say teachers do not understand how it affects their work.
On air
A representative of the charity and a young person with epilepsy
The result
28 items of coverage reaching 4.4 million, including Sky News Radio, BBC Radio Leeds, BBC Radio Sheffield, BBC Radio Kent.
An annual UK awareness week in May about epilepsy, which affects around 1 in 100 people. It is used to challenge misconceptions, explain what to do when someone has a seizure and raise money. In 2026 it ran from 18 to 24 May and was promoted by the Epilepsy Research Institute UK. It gives producers a reason to cover the subject, and brands with a credible spokesperson a way onto radio and TV.
Planning National Epilepsy Week for 2027?
National Epilepsy Week usually runs in the third week of May; the 2027 dates have not yet been announced. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
