National Cholesterol Month is one of the awareness days brands use to get on radio and TV. Relations Group has run 2 broadcast PR campaigns for it, for Healthspan and Two Chicks. The coverage ran to 41 broadcast items, heard by a combined audience of 5.1 million. Coverage included Radio News Hub. Every campaign met or beat its coverage budget.
41Items of coverage
5.1 millionCombined reach
3h 30mTime on air
32Distinct outlets
Coverage highlights
Radio News HubNational news network
The campaigns
Two Chicks, National Cholesterol Month
The angle
New research from Two Chicks found a third (33%) of Brits do not believe eggs are healthy, and fewer than a third (32%) know the yolk is the fattiest part. Egg whites are fat and cholesterol free, yet 28% would never eat just the white.
On air
Two representatives of Two Chicks
The result
16 items of coverage reaching 2.6 million, including Radio News Hub.
Healthspan wanted to educate people about the side effects of statins and explain how ubiquinol can ease them.
The message
Taking a statin can halve circulating levels of coenzyme Q10 in four weeks, and low levels are linked with muscle weakness and aches. The brand says ubiquinol, the body-ready form, can help.
The angle
October is National Cholesterol Month. Around seven million people in the UK take statins, and research found half of Brits have had negative symptoms such as muscle pain, joint pain and nausea while taking them, without knowing why.
On air
A GP and medical nutritionist
The result
25 items of coverage reaching 2.5 million.
About National Cholesterol Month
National Cholesterol Month is held every October and led by HEART UK, the cholesterol charity. It raises awareness that about six in ten UK adults have raised cholesterol, often without knowing, and promotes testing and heart-healthy habits. It gives producers a reason to cover the subject, and brands with a credible spokesperson a way onto radio and TV.
Planning National Cholesterol Month for 2026?
National Cholesterol Month is running now and lasts throughout October 2026. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
