Most Brits worry about their weight, but knowing what to do about it is harder. New YAZIO research for World Obesity Day found 66% of Brits worry about carrying extra weight, yet 65% find it hard to know how many calories they need and 58% struggle to cut back. We built the broadcast PR campaign around understanding nutrition as the key to sustained weight loss, and put an accredited dietitian and nutrition consultant to YAZIO on air across a radio day of interviews, plus TV. The campaign secured 20 items of radio and TV coverage reaching 6.8 million, including GB News, TalkTV, talkRADIO and GB News Radio.
20Items of coverage
6.8 millionCombined reach
2h 53mTime on air
Coverage highlights
GB NewsTV
talkRADIONational radio
TalkTVTV
GB News RadioNational radio
Listen
GB News · 4m 00s
The Health and Wellbeing Network · 5m 15s
0:00 / 5m 15s
The story
YAZIO, World Obesity Day
The aim
YAZIO wanted to be seen as the go-to app for tracking nutrition and educate audiences on how to achieve sustained weight loss.
The message
Understanding nutrition is key to sustained weight loss, helping people make informed choices, create a calorie deficit and build lasting habits. YAZIO's food diary, calorie counter and 2,500+ recipes make that realistic.
The angle
On World Obesity Day, new YAZIO research found 66% of Brits worry about carrying extra weight, yet 65% find it hard to know how many calories they need and 58% struggle to cut back. Nearly two thirds of adults in England are overweight or obese.
On air
An accredited dietitian and nutrition consultant to YAZIO
The result
20 items of coverage reaching 6.8 million, including GB News, talkRADIO, TalkTV.
About World Obesity Day
World Obesity Day is led by the World Obesity Federation and has been held on 4 March since 2020. It calls for joined-up action on obesity, looks at its root causes and aims to tackle weight stigma. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.
Planning World Obesity Day for 2027?
World Obesity Day next falls on Thursday 4 March 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
