Case study · Valentine's Day 2025

Y L Introductions

Y L Introductions wanted to be positioned as a trusted authority in dating and matchmaking.

Part of Valentine's Day on air →
9Items of coverage
1.8 millionCombined reach
1h 14mTime on air
9Distinct outlets

Coverage highlights

Listen
BBC Radio Leeds · 7m 07s
0:00 / 7m 07s
BBC Radio Cornwall · 3m 54s
0:00 / 3m 54s

The story

Y L Introductions, Valentine's Day 2025

The aim
Y L Introductions wanted to be positioned as a trusted authority in dating and matchmaking.
The message
The value of personal matchmaking compared with the impersonal nature of dating apps.
The angle
Ahead of Valentine's Day, the rise of swipe fatigue, with around 1.4 million people quitting online dating in the past year and Ofcom reporting a 16% fall in use of the top 10 dating apps. Only 8% of Brits met their latest partner on an app, so singles are turning to matchmaking and intentional dating.
On air
A matchmaking expert, founder and CEO of YL Introductions
The result
9 items of coverage reaching 1.8 million, including BBC Radio Leeds, BBC Radio Cornwall, BBC Radio York.
Budget £4,000Delivered £5,700Above budget 42%On air 1h 14mServices interviews, spectrogram

Planning Valentine's Day for 2027?

Valentine's Day next falls on 14 February 2027. Talk to the team about getting your spokesperson on air.

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