Blue Monday lands in a tough month, with around 20% of people experiencing depression in January. For WriteWell Community, we built a broadcast PR campaign around research showing expressive writing can boost self-awareness and ease depressive symptoms, anxiety and stress, tied to Professional Writing Academy's launch of the world's first online writing for wellness community. We put a writing for wellbeing practitioner and the founder of WriteWell Community on air across a radio day of interviews, inviting listeners to write for their own wellbeing. The campaign secured 8 items of radio coverage reaching 1.5 million, including Radio News Hub, BBC Radio Leeds, BBC Radio Leicester and BBC Radio Bristol.
WriteWell Community wanted to launch its online writing for wellbeing community and show how writing for yourself can support mental wellbeing.
The message
Writing is not just for an audience. WriteWell Community offers a welcoming online space to write for your own wellbeing, where the process matters more than the final product.
The angle
With around 20% of people experiencing depression in January and Blue Monday on 17 January, research shows expressive writing can boost self-awareness and ease depressive symptoms, anxiety and stress. Professional Writing Academy launched WriteWell Community, the world's first online writing for wellness community.
On air
A writing for wellbeing practitioner and the founder of WriteWell Community
The result
8 items of coverage reaching 1.5 million, including Radio News Hub, BBC Radio Leeds, BBC Radio Leicester, BBC Radio Bristol.
About Blue Monday
Blue Monday is the name given to the third Monday in January, promoted as the most depressing day of the year. It began in 2005 as a press release for the travel company Sky Travel and has no scientific basis, but charities now use it to start conversations about mental health. Stations plan their coverage of it in advance, which makes it a strong hook for a broadcast PR campaign.
Planning Blue Monday for 2027?
Blue Monday next falls on Monday 18 January 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
