Panic buying of toilet paper highlighted a much bigger problem: 2 billion people worldwide lack basic sanitation. On the 50th anniversary of Earth Day, we built a broadcast PR campaign around that for Who Gives a Crap, and put its chief executive on air across a radio day of interviews. Listeners heard that the average person uses one to two rolls a week, with an estimated 27,000 trees lost daily and 37 gallons of water needed for every roll. The campaign secured 12 items of radio coverage reaching 2.1 million listeners, including Radio News Hub.
Earth Day is held every 22 April to support environmental protection. The first one was in 1970 in the United States, and it is now run worldwide by the non-profit EARTHDAY.ORG. The 50th anniversary was. Stations plan their coverage of it in advance, which makes it a strong hook for a broadcast PR campaign.
Earth Day next falls on Thursday 22 April 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
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