Energy bills were the nation's biggest winter worry in November, and the Autumn Budget had left people wanting more. We built Wattstor's broadcast PR campaign on that mood with research commissioned by Wattstor among 2,052 UK adults: 72% wanted a clearer plan to cut energy bills, only 31% believed the UK would reach net zero by 2050, and just 12% felt businesses were doing enough to help. We then put Kevin Ball, Wattstor's chief commercial officer, and his colleague Jack Peck on air across a run of radio interviews, making the case that renewable energy is now the cheapest power a business can buy. The campaign secured 14 items of coverage reaching 4.2 million, including Sky News Radio and talkRADIO.
14Items of coverage
4.2 millionCombined reach
1h 22mTime on air
Coverage highlights
Sky News RadioNational news network
talkRADIONational radio
Watch the interview
Kevin Ball on Talk with Ian Collins, 7 November.
Talk, with Ian Collins
Hear the coverage
Sky News RadiotalkRADIO, with Ian Collins
The story
Wattstor
The campaign
The Net-Zero Transition
The aim
Raise awareness of Wattstor as a pioneer in onsite renewable energy for businesses, and position its spokespeople as experts in cutting electricity bills, overcoming grid constraints and reducing carbon emissions.
The angle
Research commissioned by Wattstor among 2,052 UK adults found 74% listed energy bills as a winter worry, 72% wanted a clearer plan to reduce bills, only 31% believed the UK would reach net zero by 2050 and just 12% felt UK businesses were doing enough to support the transition.
The message
Wattstor designs, builds, pays for, operates and optimises onsite renewable energy systems for industrial and commercial businesses, so they can generate and store their own power and cut energy costs by up to 40%.
On air
Kevin Ball, chief commercial officer, and Jack Peck, of Wattstor
The result
14 items of coverage reaching 4.2 million, including Sky News Radio and talkRADIO.
Planning a broadcast PR campaign?
Talk to the team about radio and TV interviews for your brand, or for your clients if you run a PR agency.
