A tap pours out 7.5 litres of water every minute, yet research found 72% of people underestimate it. If everyone who leaves the tap running while brushing their teeth turned it off for one day, it would save 446 million litres, enough to supply 2.9 million people. We built Waterwise's broadcast PR campaign around those figures to raise awareness of the Big Tap Challenge, funded by 10 UK water businesses, and position Waterwise as the UK authority on water efficiency. A former Olympic athlete leading the challenge and a representative of Waterwise went on air across a radio day of interviews. The campaign secured 27 items of radio coverage reaching 1.9 million, including BBC Radio Devon, BBC Radio Cornwall and BBC Radio Shropshire.
27Items of coverage
1.9 millionCombined reach
3h 27mTime on air
Coverage highlights
BBC Radio DevonBBC radio
BBC Radio CornwallBBC radio
BBC Radio ShropshireBBC radio
The story
Waterwise
The aim
Waterwise wanted to raise awareness of the Big Tap Challenge and position itself as the UK authority on water efficiency.
The message
Waterwise is an independent, not for profit organisation focused on cutting UK water consumption. The Big Tap Challenge, funded by 10 UK water businesses, urges people to think before leaving the tap running.
The angle
Research found 72% of people underestimate the 7.5 litres of water that flows from a tap each minute. If everyone who leaves the tap running while brushing their teeth turned it off for one day, it would save 446 million litres, enough to supply 2.9 million people.
On air
A former Olympic athlete leading the Big Tap Challenge and a representative of Waterwise
The result
27 items of coverage reaching 1.9 million, including BBC Radio Devon, BBC Radio Cornwall and BBC Radio Shropshire.
Planning a broadcast PR campaign?
Talk to the team about radio and TV interviews for your brand, or for your clients if you run a PR agency.
