Every part of the UK has its own monster story, and Halloween is the perfect time to tell them. To mark the second series of Grimm on Watch, we pitched a Monster Map of the UK revealing the mysterious creatures said to haunt every local area, and built a broadcast PR campaign of fun radio interviews around it. An author and presenter who writes about the unknown took listeners through their local legends across a radio day of interviews. The campaign secured 27 items of radio coverage reaching 4.4 million listeners, including BBC Radio Scotland, BBC Radio Kent and BBC Radio Essex.
27Items of coverage
4.4 millionCombined reach
5h 10mTime on air
Coverage highlights
BBC Radio ScotlandBBC radio
BBC Radio KentBBC radio
BBC Radio EssexBBC radio
BBC Radio HumbersideBBC radio
BBC Radio ManchesterBBC radio
BBC Radio LeedsBBC radio
BBC Radio NorfolkBBC radio
BBC Radio Three CountiesBBC radio
BBC Radio SuffolkBBC radio
BBC Radio CambridgeshireBBC radio
BBC Radio CumbriaBBC radio
BBC Radio NorthamptonBBC radio
BBC Radio YorkBBC radio
BBC Radio Coventry and WarwickshireBBC radio
Hear the coverage
BBC Radio Scotland
The story
Watch, Halloween
The aim
Watch wanted to promote the new series of Grimm with fun radio interviews built around a Monster Map of the UK.
The angle
Ahead of Halloween, a Monster Map of the UK revealed the mysterious creatures said to haunt every local area, pitched to mark the second series of Grimm on the Watch channel.
On air
An author and presenter who writes about the unknown
The result
27 items of coverage reaching 4.4 million, including BBC Radio Scotland, BBC Radio Kent, BBC Radio Essex, BBC Radio Humberside.
About Halloween
Halloween is held on 31 October, the evening before All Saints' Day. It is linked to the old Celtic festival of Samhain and to the Christian All Hallows' Eve. In the UK it is marked with costumes, pumpkins, parties and trick or treating. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.
Planning Halloween for 2026?
Halloween next falls on Saturday 31 October 2026. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
