A summer of damp, humid weather created ideal conditions for a head lice epidemic, with a 15% rise already. As children went back to school, we helped Vosene Kids show parents the risk in their area through a national campaign likened to Neighbourhood Watch, but for head lice, and positioned Vosene Kids as a natural, preventative option rather than a treatment. A co-creator of the Nitwatch campaign and head lice expert from Vosene Kids went on air across a day of radio and TV interviews. The broadcast PR campaign secured 22 items of radio and TV coverage reaching 8.9 million, including Sky News TV, BBC Radio Kent and BBC Radio Lincolnshire.
Vosene Kids wanted to highlight head lice prevalence across UK regions and position Vosene Kids as a natural, preventative option rather than a treatment.
The angle
A summer of damp, humid weather created ideal conditions for a head lice epidemic, with a 15% rise already. A national campaign, likened to Neighbourhood Watch but for head lice, helped parents see the risk in their area.
On air
A co-creator of the Nitwatch campaign and head lice expert from Vosene Kids
The result
22 items of coverage reaching 8.9 million, including Sky News TV, BBC Radio Kent, BBC Radio Lincolnshire, BBC Radio Northampton.
More campaigns for Vosene Kids
Vosene Kids has come back to Relations Group for other broadcast PR campaigns:
Back to School is the broadcast moment at the end of the summer holidays, when families get children ready for the new school year. It covers uniforms, shoes, stationery, lunches, routines and costs. Most schools in England, Wales and Northern Ireland go back in early September, and in Scotland in mid-August. It gives producers a reason to cover the subject, and brands with a credible spokesperson a way onto radio and TV.
Planning Back to School for 2027?
Back to School next comes round in late August and early September 2027, with most Scottish schools returning in mid-August. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
