Very few of us end up where we expected: new research found 92% of people are not in the job they expected, and 93% felt they did not receive good careers advice when younger. Only 12% feel fulfilled at work, and over six in ten think it is too late to improve their qualifications. We built a broadcast PR campaign for University of Derby around those findings, putting the university's registrar and secretary on air for radio interviews, alongside on-air competitions. It secured 22 items of radio coverage, 12 interviews and 10 on-air competitions, reaching 3.3 million, including BBC Radio Derby, BBC Radio Gloucestershire and BBC Radio Oxford.
22Items of coverage (12 interviews and 10 on-air competitions)
3.3 millionCombined reach
2h 01mTime on air
Coverage highlights
Downtown RadioCommercial radio
BBC Radio DerbyBBC radio
BBC Radio GloucestershireBBC radio
BBC Radio OxfordBBC radio
The story
University of Derby
The angle
New research found 93% of people felt they did not receive good careers advice when younger, and 92% are not in the job they expected. Some 80% do not love their current job, only 12% feel fulfilled, and over six in ten think it is too late to improve their qualifications.
On air
The university's registrar and secretary
The result
22 items of coverage (12 interviews and 10 on-air competitions) reaching 3.3 million, including Downtown Radio, BBC Radio Derby, BBC Radio Gloucestershire, BBC Radio Oxford.
Planning a broadcast PR campaign?
Talk to the team about radio and TV interviews for your brand, or for your clients if you run a PR agency.
