Few coffee drinkers know where their cup comes from: UK Coffee Week research found 21% of people drink four or more coffees a day, yet 81% did not know where their last cup came from and 70% were unaware of the water crisis facing coffee-growing communities. For UK Coffee Week, we built a broadcast PR campaign to help push fundraising for charity Project Waterfall past £1 million. UK Coffee Week and Project Waterfall spokespeople went on air across a day of radio and TV interviews, explaining how buying a coffee from a participating venue helps bring clean drinking water to coffee-growing communities. The campaign secured 10 items of radio and TV coverage reaching 1.4 million people, including GB News, BBC Radio Merseyside and BBC Radio Leeds.
UK Coffee Week wanted to push fundraising for Project Waterfall past £1 million by getting venues and coffee lovers to take part.
The message
Buying a coffee from a participating venue during UK Coffee Week helps bring clean drinking water to coffee-growing communities.
The angle
UK Coffee Week research found 21% of people drink four or more coffees a day, yet 81% did not know where their last cup came from and 70% were unaware of the water crisis facing coffee-growing communities. The week aimed to take charity Project Waterfall past £1 million raised.
On air
UK Coffee Week and Project Waterfall spokespeople, including coffee business owners
The result
10 items of coverage reaching 1.4 million, including BBC Radio Merseyside, BBC Radio Leeds, GB News, BBC Radio Nottingham.
About UK Coffee Week
UK Coffee Week was set up by Project Waterfall, part of The Allegra Foundation, to raise money for clean water and sanitation in coffee-growing communities. It usually took place in late April, but it was paused in 2026 and no date has been announced for 2027. It gives producers a reason to cover the subject, and brands with a credible spokesperson a way onto radio and TV.
Planning a campaign around UK Coffee Week?
Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
