Many hotels raise their prices at Easter, so it pays to know where everyone else is heading. For trivago, we turned a new report on the 20 most popular Easter destinations for Brits into a story: London came first, followed by Amsterdam, Paris and Dubai, seven of the top 20 were UK cities and city breaks made up 16 of the 20. We put a travel expert from trivago on air across a radio day of interviews, explaining why it pays to search online for the best value. The broadcast PR campaign secured 36 items of radio coverage reaching 2.6 million listeners, including Sky News Radio.
trivago wanted to position trivago as the authority on cost effective hotel searches and highlight Easter savings.
The message
Many hotels raise prices at Easter, so it pays to search online for the best value. trivago is the world's largest hotel search, with information from over 700,000 hotels and more than 250 booking sites.
The angle
A new report revealed the 20 most popular Easter destinations for Brits. London came first, followed by Amsterdam, Paris and Dubai, and seven of the top 20 were UK cities. City breaks were the most popular option, making up 16 of the 20.
On air
A travel expert from trivago
The result
36 items of coverage reaching 2.6 million, including Sky News Radio.
About Easter
Easter is the main Christian festival, marking the resurrection of Jesus, and its date moves each year with the church calendar. In the UK, Good Friday and Easter Monday are bank holidays, making the long weekend a busy time for families, travel, food and retail. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.
Planning Easter for 2027?
Easter Sunday next falls on 28 March 2027, with Good Friday on 26 March and Easter Monday on 29 March. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
