Demand for premium meat delivered straight to the door is growing, and so is the competition. To help Tom Hixson of Smithfield stand out as the UK's top online butcher, we ran radio and online competitions timed for the BBQ season, putting the brand's premium meats in front of audiences nationwide. The broadcast PR campaign raised awareness and positioned Tom Hixson as the go-to choice for high-quality meat for summer BBQs. It secured 59 items of radio coverage reaching 7.9 million, including Planet Radio and Kerrang Radio.
59Items of coverage
7.9 millionCombined reach
1h 00mTime on air
Coverage highlights
Planet RadioCommercial radio
ParkersPrint and online
Kerrang RadioCommercial radio
CarPrint and online
Take a BreakPrint and online
Campaign video
The story
Tom Hixson of Smithfield
The campaign
BBQ Season & Meat Delivery
The aim
Faced with a competitive market and growing demand for premium meat delivered directly to consumers, Tom Hixson needed to stand out as the UK’s top online butcher. We supported their campaign by raising brand awareness and positioning them as the go-to choice for high-quality meats, especially for summer BBQs. Leveraging radio and online competitions timed for the BBQ season, we engaged audiences nationwide, driving interest and sales for Tom Hixson’s premium offerings.
The result
59 items of coverage reaching 7.9 million, including Planet Radio and Parkers.
Planning a broadcast PR campaign?
Talk to the team about radio and TV interviews for your brand, or for your clients if you run a PR agency.
