Going back to school after the Easter break can bring real anxiety for autistic children, especially for the around 30% of autistic people in the UK who are non-speaking. For World Autism Acceptance Month, we built Tobii Dynavox's broadcast PR campaign around how Augmentative and Alternative Communication tools can be life-changing, helping children take part in the classroom. We put a clinical assistive communication specialist from Tobii Dynavox on air alongside a teacher at a specialist school across a radio day of interviews. The campaign secured 7 items of radio coverage reaching 2.7 million people, including BBC Radio Leicester, BBC Radio Derby and Heart North West.
Greatest Hits Radio Greater ManchesterCommercial radio
Hits Radio ManchesterCommercial radio
BBC Radio LeicesterBBC radio
BBC Radio DerbyBBC radio
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BBC Radio Leicester · 7m 13s
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The story
Tobii Dynavox, World Autism Acceptance Month
The aim
Tobii Dynavox wanted to be seen as a trusted voice in assistive communication in the UK and drive visits to its website.
The message
Assistive technology empowers people with autism to communicate and live independently, and AAC solutions adapt to changing needs, with training and support enabling successful communication journeys.
The angle
For many autistic children, returning to school after the Easter break brings anxiety, especially for the around 30% of autistic people in the UK who are non-speaking. Augmentative and Alternative Communication tools can be life-changing, helping them take part in the classroom.
On air
A clinical assistive communication specialist from Tobii Dynavox and a teacher at a specialist school
The result
7 items of coverage reaching 2.7 million, including Heart North West, Smooth Radio North West, Capital Manchester, Greatest Hits Radio Greater Manchester.
More campaigns for Tobii Dynavox
Tobii Dynavox has come back to Relations Group for other broadcast PR campaigns:
April is marked as Autism Acceptance Month, a name the US Autism Society adopted in 2021 in place of awareness. In the UK, the National Autistic Society runs World Autism Acceptance Week in early April, and 2 April is the UN's World Autism Awareness Day. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.
Planning World Autism Acceptance Month for 2027?
World Autism Acceptance Month next runs through April 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
