The UK got through 1.8 billion bottles of wine in a year and, for the first time, spent more on wine than France, yet there is plenty of confusion over which grape or vintage suits Christmas lunch. For The Wine Society, we built a festive broadcast PR campaign around how to avoid buying the wrong bottle and enjoy wine at Christmas without breaking the bank. A wine expert from The Wine Society joined a radio day of interviews, explaining how the member-owned society introduces people to the best of the world's vineyards at a fair price, with delivery across the UK. The campaign secured 21 items of radio coverage reaching 6.1 million, including talkSPORT, BBC Radio Devon and BBC Radio Stoke.
21Items of coverage
6.1 millionCombined reach
3h 34mTime on air
Coverage highlights
talkSPORTNational radio
BBC Radio DevonBBC radio
BBC Radio StokeBBC radio
BBC Radio NottinghamBBC radio
BBC Radio LeicesterBBC radio
BBC Radio CornwallBBC radio
BBC Radio DerbyBBC radio
BBC Radio ShropshireBBC radio
BBC Radio Hereford and WorcesterBBC radio
BBC Radio NorthamptonBBC radio
BBC Radio Coventry and WarwickshireBBC radio
Hear the coverage
talkSPORT
The story
The Wine Society
The aim
The Wine Society wanted to raise awareness of ways to enjoy wine at Christmas without breaking the bank and promote its availability across the UK.
The message
The Wine Society is owned by its members and exists for their benefit, introducing them to the best of the world's vineyards at a fair price, with delivery across the UK.
The angle
The UK got through 1.8 billion bottles of wine in a year and, for the first time, spent more on wine than France. With confusion over which grape or vintage suits Christmas lunch, the pitch asked how to avoid buying the wrong bottle.
On air
A wine expert from The Wine Society
The result
21 items of coverage reaching 6.1 million, including talkSPORT, BBC Radio Devon, BBC Radio Stoke, BBC Radio Nottingham.
Planning a broadcast PR campaign?
Talk to the team about radio and TV interviews for your brand, or for your clients if you run a PR agency.
