Every 15 minutes, a child in the UK needs a home, yet there are just 53,000 foster families for the over 100,000 children now in care. During Foster Care Fortnight, we helped The Foster Care Charity urge more people to foster, stressing that almost anyone can and that there is a genuine need for carers who can keep sibling groups together. The charity's spokesperson went on air across a radio day of interviews, encouraging people in high-demand areas of central and northern England to apply to foster with a not-for-profit agency. The campaign secured 9 items of radio coverage reaching 2.0 million, including talkRADIO and BBC Radio Leeds.
9Items of coverage
2.0 millionCombined reach
1h 08mTime on air
Coverage highlights
talkRADIONational radio
BBC Radio LeedsBBC radio
Listen
BBC Radio Leeds · 10m 10s
0:00 / 10m 10s
The story
The Foster Care Charity, Foster Care Fortnight
The aim
The Foster Care Charity wanted to encourage more people in high-demand areas of central and northern England to apply to become foster carers.
The message
The Foster Care Charity wants people to consider fostering with a not-for-profit agency. There is a genuine need for more foster carers, especially those who can keep sibling groups together.
The angle
Over 100,000 children are now in care in the UK, with a child needing a home every 15 minutes, yet there are just 53,000 foster families. During Foster Care Fortnight, The Foster Care Charity urged more people to foster, stressing that almost anyone can.
On air
A spokesperson from The Foster Care Charity; a second BBC Radio Leeds interview features a couple, believed to be foster carers
The result
9 items of coverage reaching 2.0 million, including BBC Radio Leeds.
About Foster Care Fortnight
Foster Care Fortnight is The Fostering Network's annual campaign and the UK's biggest awareness drive for fostering. It was set up in 1997 to show the work of foster carers and to help fostering services find the new carers they need. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.
Planning Foster Care Fortnight for 2027?
Foster Care Fortnight usually runs for two weeks in mid-May; the 2027 dates have not yet been announced. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
