January can be a hard month, and a new report timed for Blue Monday found 91% of Brits are concerned about their wellbeing and a quarter (25%) feel depressed in January. With 31% living with insomnia, and lack of sleep named as one of the worst catalysts for poor mental health, we built Temple Spa's broadcast PR campaign around good rest. We put Temple Spa's founder and managing director on air across a radio day of interviews, explaining why taking care of yourself matters for women and men alike, and how products described as a good night's sleep in a jar can help. The campaign secured 17 items of radio coverage reaching 3.7 million listeners, including Sky News Radio and Radio News Hub.
Temple Spa wanted to position Temple Spa as a leading UK brand for unisex products that help with rest, relaxation and wellbeing.
The message
Good rest and taking care of yourself are essential for mental wellbeing, for women and men alike. Temple Spa's products, described as a good night's sleep in a jar, can help reduce anxiety and promote wellbeing.
The angle
A new report timed for Blue Monday found 91% of Brits are concerned about their wellbeing and a quarter (25%) feel depressed in January. 31% have insomnia, and lack of sleep was named as one of the worst catalysts for poor mental health.
On air
Temple Spa's founder and managing director
The result
17 items of coverage reaching 3.7 million, including Sky News Radio and Radio News Hub.
About Blue Monday
Blue Monday is the name given to the third Monday in January, promoted as the most depressing day of the year. It began in 2005 as a press release for the travel company Sky Travel and has no scientific basis, but charities now use it to start conversations about mental health. Stations plan their coverage of it in advance, which makes it a strong hook for a broadcast PR campaign.
Planning Blue Monday for 2027?
Blue Monday next falls on Monday 18 January 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
