Stickler Syndrome is a rare inherited condition that often goes undiagnosed for years. Stickler Syndrome UK wanted to raise awareness of the condition and of the charity, so we built a broadcast PR campaign around one clear message: knowing the signs means earlier referral and diagnosis. We put their spokesperson on air across a radio day of interviews, plus TV, taking the story to national and regional audiences. The campaign secured 17 items of radio and TV coverage reaching 19.1 million people, including Good Morning Britain, STV, BBC Midlands Today and BBC Radio WM.
17Items of coverage
19.1 millionCombined reach
27m 49sTime on air
Coverage highlights
Good Morning BritainTV
STVTV
BBC Midlands TodayTV
Forth 1Commercial radio
BBC Radio WMBBC radio
Heart CambridgeshireCommercial radio
Heart EssexCommercial radio
Greatest Hits Radio Edinburgh & the Lothians & Fife & FalkirkCommercial radio
BBC Radio EssexBBC radio
Greatest Hits Radio KentCommercial radio
BBC Radio Hereford and WorcesterBBC radio
Greatest Hits Radio EssexCommercial radio
Greatest Hits Radio CambridgeshireCommercial radio
Hits Radio CambridgeshireCommercial radio
Hits Radio KentCommercial radio
Hits Radio EssexCommercial radio
Watch and listen
Good Morning Britain · 0m 51s
STV · 0m 40s
BBC Midlands Today · 0m 39s
Watch the coverage
BBC Midlands TodayGood Morning Britain
The story
Stickler Syndrome UK
The aim
Stickler Syndrome UK wanted to raise awareness of the charity and of Stickler Syndrome through radio, TV and podcasts.
The message
Knowing the signs of Stickler Syndrome means earlier referral and diagnosis.
The angle
Stickler Syndrome is a rare inherited condition that often goes undiagnosed for years.
The result
17 items of coverage reaching 19.1 million, including Good Morning Britain, STV, BBC Midlands Today, Forth 1.
Planning a broadcast PR campaign?
Talk to the team about radio and TV interviews for your brand, or for your clients if you run a PR agency.
