Case study · Small Business Advice Week 2014

Standard Life

Relations Group ran a broadcast PR campaign for Standard Life around Small Business Advice Week 2014. A radio day of interviews put their spokesperson on air, securing 48 items of radio coverage with a combined audience of 3.0 million. Highlights included Sky News Radio and BBC Radio Cambridgeshire.

Part of Small Business Advice Week on air →
48Items of coverage
3.0 millionCombined reach
2h 35mTime on air

Coverage highlights

The story

Standard Life, Small Business Advice Week 2014

The aim
Standard Life wanted to be seen as the auto enrolment and pensions experts during Small Business Advice Week.
The message
Auto enrolment is being rolled out to all businesses, so employers need to be up to date. Standard Life's tools and videos explain what to do to be compliant.
The angle
New research found 22% of UK adults have no pension, and small firms missing auto enrolment deadlines could face fines of up to £2,500 a day, with costs of up to £34,000 for SMEs.
On air
A pensions expert from Standard Life
The result
48 items of coverage reaching 3.0 million, including Sky News Radio, BBC Radio Cambridgeshire.
Budget £2,500Delivered £7,325Above budget 193%On air 2h 35m

About Small Business Advice Week

Small Business Advice Week is a UK campaign owned and run by Relations Group, which holds it as a registered trademark. It has run since 2004, bringing together experts and businesses to give free advice that helps the UK's small firms grow and cope with tough times. Stations plan their coverage of it in advance, which makes it a strong hook for a broadcast PR campaign.

Planning Small Business Advice Week for 2027?

Small Business Advice Week usually runs in September; the 2027 dates have not yet been announced. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.

Book a call with the team