Spotlight Oral Care is built on dentist-developed oral care, with a commitment to effective, accessible and sustainable solutions. We ran a broadcast PR campaign to position the brand and its co-founder as thought leaders in personalised, clinically proven oral health care. The campaign put the co-founder's expertise in front of radio and TV audiences and encouraged them to explore the range at www.spotlightoralcare.com. It secured 14 items of radio and TV coverage reaching 7.7 million, including GB News, GB News Radio, Sky News Radio and Magic London.
14Items of coverage
7.7 millionCombined reach
1h 26mTime on air
Coverage highlights
GB NewsTV
GB News RadioNational radio
Sky News RadioNational news network
Magic LondonCommercial radio
Greatest Hits Radio - LondonCommercial radio
Campaign video
The story
Spotlight Oral Care
The campaign
Cinically Proven Oral Care
The aim
Spotlight Oral Care aimed to establish itself as a leader in innovative, dentist-developed oral care, committed to effective, accessible, and sustainable solutions. The company wanted to position its co-founder and the brand as thought leaders in personalised, clinically proven oral health care, drive engagement, and encourage audiences to explore its range of products at www.spotlightoralcare.com.
The result
14 items of coverage reaching 7.7 million, including GB News, GB News Radio, Sky News Radio, Magic London.
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