Late diagnosis of prostate cancer has a real human cost, which is why Source LDPath's broadcast PR campaign, Screening Saves Lives, made the case for a national prostate cancer screening programme. We put expert voices and real-life stories on air in radio interviews, highlighting evidence-based solutions, the importance of timely action and the need to reduce health inequalities in prostate cancer care across the UK. The aim was simple: to show how early detection could save lives. The campaign secured 15 items of radio coverage reaching 5.5 million, including Greatest Hits Radio, BBC Radio Sussex and Surrey, BBC Radio Merseyside and BBC Radio Solent.
15Items of coverage
5.5 millionCombined reach
1h 14mTime on air
Coverage highlights
Greatest Hits RadioNational radio
BBC Radio Sussex and SurreyBBC radio
BBC Radio MerseysideBBC radio
BBC Radio SolentBBC radio
BBC Radio KentBBC radio
BBC Radio OxfordBBC radio
BBC Radio BerkshireBBC radio
Sky News RadioNational news network
Forth 1Commercial radio
Hits RadioCommercial radio
Campaign video
The story
Source LDPath
The campaign
Screening Saves Lives: Raising Awareness for National Prostate Cancer Detection
The aim
Source Bioscience tasked The Relations Group with raising awareness of the urgent need for a national prostate cancer screening programme. Through strategic broadcast and media outreach, we positioned Prostate Cancer Research as a leading authority on early detection and equitable care, highlighting the human impact of late diagnoses and the potential to save lives. By showcasing evidence-based solutions, expert voices, and real-life stories, the campaign effectively communicated the importance of timely action, reducing health inequalities, and supporting a more proactive, life-saving approach to prostate cancer care across the UK.
The result
15 items of coverage reaching 5.5 million, including Greatest Hits Radio, BBC Radio Sussex and Surrey, BBC Radio Merseyside, BBC Radio Solent.
Planning a broadcast PR campaign?
Talk to the team about radio and TV interviews for your brand, or for your clients if you run a PR agency.
