Socks have a bad reputation as a Christmas present, but a YouGov poll showed they are better loved than people think: almost 8 in 10 (79%) Brits would be at least somewhat happy to receive a pair. On National Sock Day, we built SockShop's broadcast PR campaign around that finding, which ranked socks third among well-received gifts with bad reputations. The director of SockShop went on air across a radio day of interviews to make the case for socks as the unsung hero of the wardrobe and a thoughtful, practical gift. The campaign secured 12 items of radio coverage reaching 1.8 million listeners on BBC Radio Norfolk, BBC Radio Suffolk and BBC Radio Cambridgeshire.
12Items of coverage
1.8 millionCombined reach
1h 19mTime on air
Coverage highlights
BBC Radio NorfolkBBC radio
BBC Radio SuffolkBBC radio
BBC Radio CambridgeshireBBC radio
Listen
BBC Radio Norfolk · 7m 19s
0:00 / 7m 19s
The story
SockShop, National Sock Day
The aim
SockShop wanted to be recognised as the UK's number one shop for socks and show why socks make the perfect Christmas gift.
The message
Socks are the unsung hero of the wardrobe and the ideal gift for any occasion: thoughtful, versatile and practical. You cannot have a Christmas without socks.
The angle
On National Sock Day, a YouGov poll showed socks are a better-loved Christmas gift than their reputation suggests: almost 8 in 10 (79%) Brits would be at least somewhat happy to receive a pair, ranking them third among well-received gifts with bad reputations.
On air
The director of SockShop
The result
12 items of coverage reaching 1.8 million, including BBC Radio Norfolk, BBC Radio Suffolk, BBC Radio Cambridgeshire.
About National Sock Day
National Sock Day falls on 4 December. It was started in 2016 by the US sock company Pair of Thieves to celebrate socks and to encourage donations of socks to people in need, and is now also marked by UK brands. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.
Planning National Sock Day for 2026?
National Sock Day next falls on Friday 4 December 2026. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
