Rosacea affects an estimated 1 in 20 people in the UK, yet only 43% of Brits know its symptoms. For Rosacea Awareness Month, we turned new Skin Shop research into a story stations wanted to cover: 70% of people have experienced facial redness, and 87% would be less likely to go out in public with symptoms such as blisters or swelling. Skin Shop's co-founder, a skincare expert, went on air across a radio day of interviews, joined on some by a woman living with rosacea, to talk about gentle care for redness and sensitive skin, including the Kalme range. The campaign secured 13 items of radio coverage reaching 3.9 million, including BBC Radio Scotland and Hits Radio South Wales.
Skin Shop wanted to raise awareness of its Kalme range of natural, specialist skincare for rosacea, redness and sensitive skin.
The message
Kalme is naturally active, dermatologically tested, UK-made skincare for rosacea, redness and sensitivity, free from fragrance and synthetic irritants and a gentle alternative to harsh treatments.
The angle
New Skin Shop research found 70% of people have experienced facial redness and 87% would be less likely to go out in public with rosacea symptoms such as blisters or swelling. Rosacea affects an estimated 1 in 20 people in the UK, yet only 43% of Brits know its symptoms.
On air
Skin Shop's co-founder, a skincare expert, joined on some interviews by a woman living with rosacea
The result
13 items of coverage reaching 3.9 million, including BBC Radio Scotland, Hits Radio South Wales, Greatest Hits Radio South Wales.
About Rosacea Awareness Month
Rosacea Awareness Month was set up more than 30 years ago by the National Rosacea Society, a US charity, and is now also marked by UK skin clinics. It aims to raise awareness and reduce stigma around rosacea, a long-term skin condition that affects an estimated 415 million people worldwide. It gives producers a reason to cover the subject, and brands with a credible spokesperson a way onto radio and TV.
Planning Rosacea Awareness Month for 2027?
Rosacea Awareness Month next runs through April 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
