During Acne Awareness Month, dermatologists warned that Brits, and particularly children, were using potent influencer-promoted skincare products that can cause acne, burns and rashes. With acne affecting 95% of Brits aged 11 to 30, we built Skin+Me's broadcast PR campaign around simple routines and professional guidance. A leading dermatologist and Skin+Me's Head of Medical went on air across a radio day of interviews, plus TV, explaining what acne is, how it develops, what contributes to it, from hormones to diet and lifestyle, and the treatments available. The campaign secured 11 items of radio and TV coverage reaching 3.9 million, including GB News, talkRADIO, GB News Radio and Clyde 1 FM.
Skin+Me wanted to be positioned as industry experts and thought leaders.
The message
Explain what acne is, how it develops and what contributes to it, such as hormones, diet and lifestyle, and the range of treatments available.
The angle
During Acne Awareness Month, dermatologists warned about Brits, and particularly children, using potent influencer-promoted skincare products that can cause acne, burns and rashes. Acne affects 95% of Brits aged 11 to 30, and the advice was to keep routines simple and seek professional guidance.
On air
A leading dermatologist and Skin + Me's Head of Medical
The result
11 items of coverage reaching 3.9 million, including GB News, talkRADIO, Clyde 1 FM, GB News Radio.
About Acne Awareness Month
Acne Awareness Month is marked in the UK every June by dermatologists, clinics and skincare brands. It highlights how common acne is, the effect it can have on confidence and mental health, and the treatments available. It gives producers a reason to cover the subject, and brands with a credible spokesperson a way onto radio and TV.
Planning Acne Awareness Month for 2027?
Acne Awareness Month next runs through June 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
