Burns Night is all about the Burns supper, and with the night a week away we made sure Scotty Brand had a place on the table. We offered radio listeners the chance to win a Burns Supper hamper of haggis, prepared neeps and tatties and a bottle of whisky, putting Scotty Brand's freshest in-season Scottish vegetables at the heart of the celebration. A Scottish chef and a Scotty Brand representative also went on air for radio interviews. The broadcast PR campaign secured 19 items of radio coverage, 9 interviews and 10 on-air competitions, reaching 2.4 million people, including BBC Radio Cumbria, Central FM and Northsound 2.
19Items of coverage (9 interviews and 10 on-air competitions)
2.4 millionCombined reach
1h 31mTime on air
Coverage highlights
BBC Radio CumbriaBBC radio
Central FMOn-air competition
Northsound 2On-air competition
The story
Scotty Brand, Burns Night
The aim
Scotty Brand wanted to raise awareness of its range of seasonal vegetables and generate third party endorsement through local radio competitions and interviews.
The message
Scotty Brand is the best in seasonal Scottish vegetables at this time of year, with specialist seasonal listings of neeps and tatties in a major supermarket for Burns Night.
The angle
With Burns Night a week away, a Burns Supper hamper of haggis, prepared neeps and tatties and a bottle of whisky was offered as a radio competition prize, highlighting Scotty Brand's freshest in-season Scottish vegetables.
On air
A Scottish chef and a Scotty Brand representative
The result
19 items of coverage (9 interviews and 10 on-air competitions) reaching 2.4 million, including BBC Radio Cumbria, Central FM, Northsound 2.
About Burns Night
Burns Night is held on 25 January, the birthday of the Scottish poet Robert Burns, born in 1759. It is marked with a Burns supper, which usually includes haggis, readings of his poetry and a toast to his memory. It gives producers a reason to cover the subject, and brands with a credible spokesperson a way onto radio and TV.
Planning Burns Night for 2027?
Burns Night next falls on Monday 25 January 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
