More than half of us (54%) say losing radio and podcasts would negatively affect our lives, rising to 65% of 25 to 34 year olds. Ruark's survey for National Radio Day also named a commercial breakfast host the UK's most popular radio presenter, and we turned the findings into a broadcast PR campaign championing radio itself. A spokesperson from Ruark went on air across a radio day of interviews, talking about the family-owned British company's premium radios and music systems, designed and engineered entirely in house. The campaign secured 15 items of radio coverage reaching 4.0 million listeners, including Sky News Radio, Radio News Hub and BBC Radio WM.
15Items of coverage
4.0 millionCombined reach
1h 51mTime on air
Coverage highlights
Sky News RadioNational news network
Radio News HubNational news network
BBC Radio WMBBC radio
BBC Radio LeicesterBBC radio
BBC Radio DerbyBBC radio
Listen
BBC Radio WM · 14m 38s
0:00 / 14m 38s
BBC Radio Leicester · 8m 15s
0:00 / 8m 15s
BBC Radio Derby · 4m 48s
0:00 / 4m 48s
The story
Ruark, National Radio Day
The aim
Ruark wanted to raise the profile of Ruark's premium music systems and champion radio on National Radio Day.
The message
Ruark is a family-owned British company whose premium radios and music systems are designed and engineered entirely in house, for people who love music and know everything sounds better through a great music system.
The angle
A Ruark survey for National Radio Day named a commercial breakfast host the UK's most popular radio presenter, and found 54% say losing radio and podcasts would negatively affect their lives, rising to 65% of 25 to 34 year olds.
On air
A spokesperson from Ruark
The result
15 items of coverage reaching 4.0 million, including Sky News Radio, Radio News Hub, BBC Radio WM, BBC Radio Leicester.
About National Radio Day
National Radio Day is a US observance on 20 August celebrating radio and the stations that serve local communities. Its creator is unknown. The date matches 20 August 1920, when Detroit station 8MK, run by The Detroit News, began broadcasting. Stations plan their coverage of it in advance, which makes it a strong hook for a broadcast PR campaign.
Planning National Radio Day for 2027?
National Radio Day next falls on Friday 20 August 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
