Many people lack the confidence or knowledge to act in a cardiac emergency, and that can drastically reduce someone's chance of survival. We worked with Resuscitation Council UK to raise awareness of its CPQR campaign, showing just how simple and effective hands-on CPR can be. Through radio and TV interviews, we made the case that quick action from bystanders can help save lives, and that everyone has the power to make a difference in an emergency. The broadcast PR campaign secured 24 items of radio and TV coverage reaching 7.7 million, including GB News, BBC Radio Cambridgeshire and BBC Radio Cumbria.
24Items of coverage
7.7 millionCombined reach
2h 48mTime on air
Coverage highlights
GB NewsTV
BBC Radio CambridgeshireBBC radio
BBC Radio CumbriaBBC radio
BBC Radio HumbersideBBC radio
BBC Radio LancashireBBC radio
BBC Radio LeedsBBC radio
BBC Radio MerseysideBBC radio
BBC Radio OxfordshireBBC radio
BBC Radio ShropshireBBC radio
BBC Radio SolentBBC radio
BBC Radio TeesBBC radio
talKTVCommercial radio
Campaign video
The story
Resuscitation Council UK
The campaign
How to Save a Life
The aim
Many people lack the confidence or knowledge to act in a cardiac emergency, which can drastically reduce survival chances. To help overcome this, we worked with Resuscitation Council UK to raise awareness of their CPQR campaign, demonstrating just how simple and effective CPR can be. Through strategic interviews and media engagement, we highlighted the importance of hands-on CPR, showing that quick action from bystanders can play a vital role in saving lives and that everyone has the power to make a difference in an emergency.
The result
24 items of coverage reaching 7.7 million, including GB News, BBC Radio Cambridgeshire, BBC Radio Cumbria.
Planning a broadcast PR campaign?
Talk to the team about radio and TV interviews for your brand, or for your clients if you run a PR agency.
