Many women face barriers to looking after their health and wellbeing through different stages of life, often because tailored support and accessible guidance are hard to find. For National Fitness Day, we worked with Results Wellness Lifestyle (RWL) to promote its holistic platform, which brings together expert-led exercise, nutrition, meditation, yoga and wellness resources. The broadcast PR campaign gave women practical tools for every stage of their wellness journey. It secured 8 items of radio coverage reaching 1.7 million, including BBC Radio Manchester and BBC Radio Leeds.
8Items of coverage
1.7 millionCombined reach
1h 09mTime on air
Campaign video
The story
Results Wellness Lifestyle (RWL)
The campaign
National Fitness Day
The aim
Many women face barriers to maintaining their health and wellbeing throughout different life stages, often due to lack of tailored support and accessible guidance. The Relations Group worked with Results Wellness Lifestyle to promote a holistic platform offering expert-led exercise, nutrition, meditation, yoga, and wellness resources. Timed around National Fitness Day, the campaign aimed to educate UK audiences and empower women with practical tools for every stage of their wellness journey.
The result
8 items of coverage reaching 1.7 million, including BBC Radio Manchester, BBC Radio Leeds.
Planning a broadcast PR campaign?
Talk to the team about radio and TV interviews for your brand, or for your clients if you run a PR agency.
