Every first-time parent wants their baby safe and sleeping happily. For Baby Safety Month, we built PurFlo's broadcast PR campaign around that, positioning the brand as a leading voice on baby sleep. We put a PurFlo spokesperson on air across a radio day of interviews, explaining how the brand builds its products around the latest safety advice, works with leading baby product test houses and draws on over 20 years of sleep product experience. The campaign secured 17 items of radio coverage reaching 3.7 million listeners, including Sky News Radio and Radio News Hub.
17Items of coverage
3.7 millionCombined reach
3h 40mTime on air
The story
PurFlo, Baby Safety Month
The aim
PurFlo wanted to raise awareness of PurFlo across the UK and position it as the brand supporting first-time mothers with their babies' sleep.
The message
PurFlo builds its products around the latest safety advice, works with leading baby product test houses and draws on over 20 years of sleep product experience, so parents can rest assured baby is in safe hands.
The angle
Pitched during Baby Safety Month on keeping babies safe and sleeping happily, with PurFlo positioned as a leading voice on baby sleep for first-time parents.
The result
17 items of coverage reaching 3.7 million, including Sky News Radio and Radio News Hub.
About Baby Safety Month
Baby Safety Month is an annual September campaign that teaches parents and carers how to protect babies from preventable accidents, covering car seats, safe sleep, choking hazards, product recalls and water safety. It was started in the United States by the Juvenile Products Manufacturers Association, working with safety groups and retailers, and is also used by baby product brands in the UK. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.
Planning Baby Safety Month for 2027?
Baby Safety Month runs every September, so the next one is September 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
