Many grassroots athletes and their families are unaware of the cumulative risks of head impacts in contact sports, and the safety technology used at elite level has been out of their reach. We built PROTEQT's broadcast PR campaign around that gap, using commissioned research, interviews and on-air competitions to raise awareness of its concussion management system, which gives athletes and parents real-time head impact data. Spokespeople included the head coach at Kenilworth Rugby Club, a former professional rugby player, and the executive director of the Concussion Legacy Foundation UK, with local contact sports clubs and coaches in the spotlight too. The campaign secured 9 items of radio and TV coverage reaching 4.6 million, including ITV Central, ITV Meridian and ITV News West Country.
9Items of coverage
4.6 millionCombined reach
21m 00sTime on air
Coverage highlights
ITV CentralTV
ITV MeridianTV
ITV News West CountryTV
ITV Tyne TeesTV
Greatest Hits RadioNational radio
Hits RadioCommercial radio
Campaign video
The story
PROTEQT
The campaign
Confidence to Play Contact Sports
The aim
Many grassroots athletes and their families are unaware of the cumulative risks of head impacts in contact sports and often lack access to elite-level safety technology. The Relations Group worked with PROTEQT to tackle this by leveraging interviews, competitions, and commissioned research to raise awareness of their concussion management system. Our campaign highlighted how PROTEQT empowers athletes and parents with real-time head impact data, previously only available at the elite level, while showcasing its ease of use, affordability, and integration into training and competition. In addition, we spotlighted local contact sports clubs and coaches, reinforcing community engagement and practical adoption. Featuring spokespeople including the head coach at Kenilworth Rugby Club (a former professional rugby player) and the executive director of the Concussion Legacy Foundation UK, the campaign positioned PROTEQT as the trusted, data-driven solution for safer play and long-term brain health.
The result
9 items of coverage reaching 4.6 million, including ITV Central, ITV Meridian, ITV News West Country, ITV Tyne Tees.
Planning a broadcast PR campaign?
Talk to the team about radio and TV interviews for your brand, or for your clients if you run a PR agency.
