Fireworks season can be a worrying time for pet owners, so we gave them practical advice on keeping their animals calm and secure on Bonfire Night. Working with Pinnacle Insurance, we built a broadcast PR campaign for Everypaw pet insurance, putting a leading vet on air in radio interviews with expert guidance and practical tips, alongside benefits such as 24/7 access to veterinary support. The campaign helped establish Everypaw as a trusted voice on pet care and safety, securing 18 items of radio coverage reaching 2.5 million listeners, including BBC Radio Essex, BBC Radio Norfolk, BBC Radio Nottingham and Greatest Hits Radio Surrey and East Hampshire.
18Items of coverage
2.5 millionCombined reach
2h 21mTime on air
Coverage highlights
BBC Radio EssexBBC radio
BBC Radio NorfolkBBC radio
BBC Radio NottinghamBBC radio
BBC Radio StokeBBC radio
BBC Radio DerbyBBC radio
BBC Radio LeicesterBBC radio
BBC Radio Hereford and WorcesterBBC radio
BBC Radio Three CountiesBBC radio
BBC Radio SuffolkBBC radio
BBC Radio ShropshireBBC radio
BBC Radio NorthamptonBBC radio
BBC Radio CambridgeshireBBC radio
BBC Radio Coventry and WarwickshireBBC radio
Greatest Hits Radio Surrey and East HampshireCommercial radio
Campaign video
The story
Pinnacle Insurance
The campaign
Bonfire Night
The aim
Pinnacle Insurance collaborated with The Relations Group to promote the benefits of Everypaw pet insurance, such as 24/7 access to veterinary support, while offering essential advice to pet owners on keeping their animals safe during Bonfire Night. The campaign featured a leading vet as the spokesperson, providing expert guidance and practical tips to help pets remain calm and secure during the fireworks season. Coverage spanned 15 regional BBC Radio stations and Greatest Hits Radio, reaching millions of pet owners and establishing Everypaw as a trusted authority in pet care and safety.
The result
18 items of coverage reaching 2.5 million, including BBC Radio Essex, BBC Radio Norfolk, BBC Radio Nottingham, BBC Radio Stoke.
Planning a broadcast PR campaign?
Talk to the team about radio and TV interviews for your brand, or for your clients if you run a PR agency.
