Can the traditional photo album survive the digital age? New figures showed 82% of Brits store family pictures on their PCs and 71% in online albums, yet one in four photographers still print photos for an album. For PhotoBox, we used the launch of the Social Fab app, which turns social media photos, including a Facebook timeline, into personalised products and gifts, to put that question on air in a broadcast PR campaign. A photographer and former newspaper picture editor took part in radio interviews, with on-air competitions alongside. The campaign secured 34 items of radio coverage, 10 interviews and 24 on-air competitions, reaching 5.6 million listeners, including BBC Radio Leeds, BBC Radio Norfolk and BBC Radio Northampton.
34Items of coverage (10 interviews and 24 on-air competitions)
5.6 millionCombined reach
2h 56mTime on air
Coverage highlights
BBC Radio LeedsBBC radio
BBC Radio NorfolkBBC radio
BBC Radio NorthamptonBBC radio
The story
PhotoBox
The message
The Social Fab app lets people turn their social media photos, including their Facebook timeline, into personalised products and gifts.
The angle
New figures showed 82% of Brits store family pictures on their PCs and 71% in online albums, yet one in four photographers still prints photos for an album. The launch of the Social Fab app prompted the question of whether the traditional photo album can survive the digital age.
On air
A photographer and former newspaper picture editor
The result
34 items of coverage (10 interviews and 24 on-air competitions) reaching 5.6 million, including BBC Radio Leeds, BBC Radio Norfolk, BBC Radio Northampton.
Planning a broadcast PR campaign?
Talk to the team about radio and TV interviews for your brand, or for your clients if you run a PR agency.
