SMEs make up 99.9% of the UK economy, yet half struggle within five years and 80% of those fail due to cash flow. With one in three people already using deal sites, we used Small Business Advice Week to ask whether small businesses could make daily deals work for them too, and introduced Pendo Deals, a business to business deals website that helps them save on stationery, furniture, team building and training. The chief executive of Pendo Deals and a small business owner went on air for radio interviews, alongside on-air competitions. The broadcast PR campaign secured 92 items of radio coverage, 77 interviews and 15 on-air competitions, reaching 4.7 million, including Panjab Radio.
92Items of coverage (77 interviews and 15 on-air competitions)
4.7 millionCombined reach
4h 24mTime on air
The story
Pendo Deals, Small Business Advice Week
The aim
Pendo Deals wanted to build brand awareness for Pendo Deals using Small Business Advice Week and raise awareness of the B2B deal website market.
The message
Pendo Deals is a business to business deals website that helps small businesses save money on things like stationery, furniture, team building and training, and promote their own services through deals.
The angle
In Small Business Advice Week: SMEs make up 99.9% of the UK economy, half struggle within five years and 80% of those fail due to cash flow. One in three people use deal sites, so could SMEs capitalise on daily deals?
On air
The chief executive of Pendo Deals and a small business owner
The result
92 items of coverage (77 interviews and 15 on-air competitions) reaching 4.7 million, including Panjab Radio.
About Small Business Advice Week
Small Business Advice Week is a UK campaign owned and run by Relations Group, which holds it as a registered trademark. It has run since 2004, bringing together experts and businesses to give free advice that helps the UK's small firms grow and cope with tough times. Stations plan their coverage of it in advance, which makes it a strong hook for a broadcast PR campaign.
Planning Small Business Advice Week for 2027?
Small Business Advice Week usually runs in September; the 2027 dates have not yet been announced. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
