A kiss, a hug, a hand to hold: human touch does us good, and NIVEA's latest research set out its benefits. For National Kissing Day, we helped NIVEA turn that research into a celebration of human connection and care, while promoting its skincare range. The broadcast PR campaign also put the spotlight on NIVEA's new three-year partnership with UNICEF UK, focused on skin-to-skin care for preterm babies, raising awareness of the importance of touch in early development. It secured 14 items of radio coverage reaching 3.4 million, including BBC Radio Merseyside and BBC Radio Manchester.
14Items of coverage
3.4 millionCombined reach
2h 01mTime on air
Coverage highlights
BBC Radio MerseysideBBC radio
BBC Radio ManchesterBBC radio
BBC Radio JerseyBBC radio
Campaign video
The story
NIVEA
The campaign
National Kissing Day
The aim
NIVEA sought to highlight the profound benefits of human touch, supported by their latest research, while promoting their skincare range and spotlighting their new three-year partnership with UNICEF UK focused on skin-to-skin care for preterm babies. We helped amplify these messages through targeted media outreach, increasing public awareness about the importance of touch in early development and positioning NIVEA as a compassionate leader in skincare innovation. The campaign, timed to coincide with National Kissing Day, maximised engagement by connecting the brand’s values to a wider celebration of human connection and care.
The result
14 items of coverage reaching 3.4 million, including BBC Radio Merseyside, BBC Radio Manchester, BBC Radio Jersey.
Planning a broadcast PR campaign?
Talk to the team about radio and TV interviews for your brand, or for your clients if you run a PR agency.
