The NHS 'evergreen offer' is an open invitation: everyone eligible can still come forward for their first and second COVID vaccinations or booster. For NHS South, we built a broadcast PR campaign to grow vaccination confidence within the Pakistani and Bangladeshi communities, taking that invitation onto community and specialist radio stations. The campaign carried the offer to listeners across 44 items of radio coverage with a combined reach of 12.9 million, including Lyca, Sunrise Radio, Fever and Gulshan.
44Items of coverage
12.9 millionCombined reach
Coverage highlights
LycaCommunity and specialist radio
Sunrise RadioCommunity and specialist radio
FeverCommunity and specialist radio
GulshanCommunity and specialist radio
Asian SoundCommunity and specialist radio
Radio FazaCommunity and specialist radio
Campaign video
The story
NHS South
The campaign
COVID Vaccination Confidence Within the Pakistani and Bangladeshi Communities
The aim
We assisted the NHS in promoting their 'evergreen offer', extending an open invitation to the Pakistani and Bangladeshi communities, encouraging all eligible individuals to receive their first and second COVID vaccinations or booster.
The result
44 items of coverage reaching 12.9 million, including Lyca, Sunrise Radio, Fever, Gulshan.
Planning a broadcast PR campaign?
Talk to the team about radio and TV interviews for your brand, or for your clients if you run a PR agency.
