Crash-for-cash fraud is big business: insurers uncovered over 124,000 bogus or exaggerated claims, worth a record £1.1 billion a year or about £21 million a week. During Road Safety Week, we showed listeners how in-car cameras can help motorists catch out the fraudsters, putting an in-car safety expert on air for radio interviews and positioning Nextbase as a road safety expert. Alongside the interviews we ran on-air competitions, with the Nextbase InCarCam pitched as the perfect gift for young drivers. The broadcast PR campaign secured 26 items of radio coverage, 12 interviews and 14 on-air competitions, reaching 4.2 million, including BBC Radio Hereford and Worcester.
26Items of coverage (12 interviews and 14 on-air competitions)
4.2 millionCombined reach
2h 12mTime on air
The story
Nextbase, Road Safety Week
The aim
Nextbase wanted to promote its InCarCam range as the perfect gift for young drivers and position Nextbase as a road safety expert.
The message
Nextbase is committed to road safety, helping drivers feel safe and secure. The InCarCam is a simple, continuous recording device that can also help with insurance premiums and give families peace of mind.
The angle
Insurers uncovered over 124,000 bogus or exaggerated claims, worth a record £1.1 billion a year or about £21 million a week. During Road Safety Week the pitch showed how in-car cameras can help motorists catch out crash-for-cash fraudsters.
On air
An in-car safety expert
The result
26 items of coverage (12 interviews and 14 on-air competitions) reaching 4.2 million, including BBC Radio Hereford and Worcester.
About Road Safety Week
Road Safety Week is the UK's biggest road safety event, run every November by the road safety charity Brake. It raises awareness of road deaths and injuries, and asks schools, organisations and communities to share safety messages. It launches on the World Day of Remembrance for Road Traffic Victims. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.
Planning Road Safety Week for 2026?
Road Safety Week next runs from Sunday 15 to Saturday 21 November 2026. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
