An estimated 15 million people in the UK snore, and many laugh off the health risks. For National Stop Snoring Week, we helped Mute spread its mission to help the UK breathe more and snore less, explaining that snoring is a sign of not breathing properly in sleep, with 45% struggling to breathe at night. A snoring health expert and a guest with a record for loud snoring went on air, and we combined their radio interviews with on-air competitions. The broadcast PR campaign secured 28 items of radio coverage, 20 interviews and 8 on-air competitions, reaching 4.4 million people, including Radio News Hub, BBC Radio Sussex, Surrey and BBC Radio Leeds.
28Items of coverage (20 interviews and 8 on-air competitions)
4.4 millionCombined reach
2h 54mTime on air
Coverage highlights
Radio News HubNational news network
BBC Radio Sussex and SurreyBBC radio
BBC Radio LeedsBBC radio
BBC Radio Three CountiesBBC radio
BBC Radio LeicesterBBC radio
BBC Radio Hereford and WorcesterBBC radio
BBC Radio ShropshireBBC radio
BBC Radio SuffolkBBC radio
BBC Radio OxfordBBC radio
The story
Mute, National Stop Snoring Week
The aim
Mute wanted to raise awareness of its mission to help the UK breathe more and snore less, and educate on nasal breathing.
The message
Snoring is often a sign of blocked breathing in the nose or throat. It is hard to beat because many factors contribute, so people need to understand why they snore.
The angle
An estimated 15 million people in the UK snore, and 45% struggle to breathe at night. Snoring is a sign of not breathing properly in sleep, yet many snorers laugh off the health risks.
On air
A snoring health expert and a guest with a record for loud snoring
The result
28 items of coverage (20 interviews and 8 on-air competitions) reaching 4.4 million, including Radio News Hub, BBC Radio Sussex, Surrey and BBC Radio Leeds.
About National Stop Snoring Week
National Stop Snoring Week is an annual UK week that raises awareness of snoring and sleep apnoea and the health problems linked to them. It is run by the British Snoring and Sleep Apnoea Association, which has worked on the issue since 1991. The 2026 week ran from 27 April to 3 May. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.
Planning National Stop Snoring Week for 2027?
National Stop Snoring Week usually runs in late April or early May; the 2027 dates have not yet been announced. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
