Hair loss can seriously affect men's self-esteem and mental health, and a surge in unregulated private clinics makes choosing the right qualified surgeon all the more important. For International Men's Day, we turned new research into a story for Mittal Hair Clinic: 71% of Brits do not know where to find trusted information on private treatment, and only 18% know how to verify a surgeon's credentials. We put a leading hair transplant surgeon from the clinic on air across a radio day of interviews, explaining the options from advanced transplants to non-invasive therapies. The campaign secured 13 items of radio coverage reaching 2.0 million, including BBC Radio Essex, BBC Radio Norfolk, BBC Radio Three Counties and BBC Radio Suffolk.
13Items of coverage
2.0 millionCombined reach
2h 06mTime on air
Coverage highlights
BBC Radio EssexBBC radio
BBC Radio NorfolkBBC radio
BBC Radio Three CountiesBBC radio
BBC Radio SuffolkBBC radio
BBC Radio NorthamptonBBC radio
BBC Radio CambridgeshireBBC radio
Listen
BBC Radio Essex · 10m 10s
0:00 / 10m 10s
The story
Mittal Hair Clinic, International Men's Day
The aim
Mittal Hair Clinic wanted to be seen as the UK's leading hair loss clinic and warn about the rise in poor-quality clinics.
The message
Hair loss can seriously affect men's self-esteem and mental health, so choosing the right qualified surgeon and clinic matters, with options from advanced transplants to non-invasive therapies available.
The angle
Top surgeons warned of a surge in unregulated private clinics: new research found 71% of Brits do not know where to find trusted information on private treatment, only 18% know how to verify a surgeon's credentials, and 56% think a hair transplant should cost under £5,000.
On air
A leading hair transplant surgeon from Mittal Hair Clinic
The result
13 items of coverage reaching 2.0 million, including BBC Radio Essex, BBC Radio Norfolk, BBC Radio Three Counties, BBC Radio Suffolk.
About International Men's Day
International Men's Day falls on 19 November. It was revived in 1999 in Trinidad and Tobago by Jerome Teelucksingh and focuses on men's and boys' health and wellbeing, positive male role models and gender equality. In the UK it is coordinated by the Men and Boys Coalition. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.
Planning International Men's Day for 2027?
International Men's Day next falls on Friday 19 November 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
