Climate change and rising energy costs have homeowners thinking harder about how they heat their homes. Mitsubishi Electric's latest research revealed UK homeowners' growing dedication to green renovations, and we turned it into a story stations wanted to cover, tied to new builds meeting the Government's net zero targets. The broadcast PR campaign positioned Mitsubishi Electric at the forefront of eco-friendly heating and as a trusted expert in renewable heating technology, encouraging listeners to consider sustainable home upgrades. It secured 14 items of radio coverage reaching 5.0 million, including BBC Radio Newcastle, BBC Radio Leicester and talkRADIO.
14Items of coverage
5.0 millionCombined reach
1h 52mTime on air
Coverage highlights
BBC Radio NewcastleBBC radio
BBC Radio LeicesterBBC radio
BBC Radio LeedsBBC radio
BBC Radio DevonBBC radio
BBC Radio Three CountiesBBC radio
BBC Radio ShropshireBBC radio
talkRADIOCommercial radio
Campaign video
The story
Mitsubishi Electric
The campaign
New Build to Meet Governments Net Zero Targets
The aim
With growing public concern about climate change and rising energy costs, Mitsubishi Electric sought to position themselves at the forefront of eco-friendly heating solutions. We leveraged their latest research revealing UK homeowners’ increasing dedication to green renovations to create compelling narratives. This approach helped raise brand awareness and established Mitsubishi Electric as a trusted expert in renewable heating technologies, encouraging more consumers to consider sustainable home upgrades.
The result
14 items of coverage reaching 5.0 million, including BBC Radio Newcastle, BBC Radio Leicester, BBC Radio Leeds.
Planning a broadcast PR campaign?
Talk to the team about radio and TV interviews for your brand, or for your clients if you run a PR agency.
