Prosecco is the UK's sparkling wine of choice, with a record 130 million bottles imported in 2022. For National Prosecco Day, we helped Mionetto Prosecco answer the questions behind the bottle: how to decode a label, how producers and regions differ, and how to choose the perfect Prosecco. We put Mionetto's wine expert, a Master of Wine, on air across a radio day of interviews, positioning the Italian winery, founded in 1887, as a market leader and inviting listeners to celebrate the La Dolce Vita way. The broadcast PR campaign secured 15 items of radio coverage reaching 1.9 million listeners, including BBC Radio Sussex and Surrey, BBC Radio Devon and BBC Radio Three Counties.
15Items of coverage
1.9 millionCombined reach
2h 05mTime on air
Coverage highlights
BBC Radio Sussex and SurreyBBC radio
BBC Radio DevonBBC radio
BBC Radio Three CountiesBBC radio
BBC Radio CornwallBBC radio
BBC Radio WiltshireBBC radio
Listen
BBC Radio Sussex and Surrey · 13m 53s
0:00 / 13m 53s
BBC Radio Devon · 14m 03s
0:00 / 14m 03s
BBC Radio Three Counties · 6m 47s
0:00 / 6m 47s
The story
Mionetto Prosecco, National Prosecco Day
The aim
Mionetto Prosecco wanted to position Mionetto as a Prosecco market leader and educate audiences about the Prosecco industry and its variations.
The message
Mionetto, founded in 1887, is one of Italy's most representative wineries, known for fine sparkling wines. Celebrate National Prosecco Day the La Dolce Vita way, sharing Mionetto Prosecco and cicchetti with loved ones.
The angle
National Prosecco Day celebrates the UK's sparkling wine of choice, with a record 130 million bottles imported in 2022. Mionetto's wine expert explains how to decode labels, the differences between producers and regions, and how to choose the perfect Prosecco.
On air
Mionetto's wine expert, a Master of Wine
The result
15 items of coverage reaching 1.9 million, including BBC Radio Sussex and Surrey, BBC Radio Devon, BBC Radio Three Counties, BBC Radio Cornwall.
About National Prosecco Day
National Prosecco Day on 13 August is a brand's own invention. It was created by the Prosecco brand Riondo, owned by US wine firm Terlato Wines, and registered with the US National Day Calendar in 2016. Bars, retailers and wine brands use it to promote the Italian sparkling wine. It gives producers a reason to cover the subject, and brands with a credible spokesperson a way onto radio and TV.
Planning National Prosecco Day for 2027?
National Prosecco Day next falls on Friday 13 August 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
