Most of us regift the wine we are given, and very few reach for English: new research from Lyme Bay Winery for English Wine Week found 66% regift wine and only 8% choose English wine. That made a strong story, because English wine sales are up 30% and exports have risen 51% in a year. We put the managing director of Lyme Bay Winery on air across a day of radio and TV interviews, showing listeners the high quality of English wine and how the winery sources grapes from select growers across the country. The broadcast PR campaign secured 14 items of radio and TV coverage reaching 4.0 million people, including GB News, GB News Radio and Sky News Radio.
Lyme Bay Winery wanted to show audiences the high quality of English wine and position Lyme Bay Winery as an expert in the sector.
The message
Lyme Bay Winery sources grapes from select growers across the country to make the best wines from the best grapes, and has won awards including the International Wine and Spirit Competition and the Decanter World Wine Awards.
The angle
New research from Lyme Bay Winery for English Wine Week found 66% of us regift wine we have been given and only 8% choose English wine, even though English wine sales are up 30% and exports have risen 51% in a year.
On air
The managing director of Lyme Bay Winery
The result
14 items of coverage reaching 4.0 million, including Sky News Radio, Radio News Hub, GB News, GB News Radio.
More campaigns for Lyme Bay Winery
Lyme Bay Winery has come back to Relations Group for other broadcast PR campaigns:
English Wine Week is run by WineGB, the industry body for English and Welsh wine, and has been going since 2006. It encourages people to buy English wine and visit the vineyards that make it. It usually takes place in late June. Stations plan their coverage of it in advance, which makes it a strong hook for a broadcast PR campaign.
Planning English Wine Week for 2027?
English Wine Week usually runs in late June. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
